There is nothing more exciting than to topwater anglers than having a big bass explode under their Hula Popper. For nearly sixty years anglers have testified that the Hula Popper, with its pulsating skirt, is their insurance when all esle fails - morning,...
Well respected as THE topwater lure for night fishing, the Jitterbug has proven its power to ignite explosive strikes throughout the day. The Jitterbug's double-cupped lip, placed at precisely the correct angle, produces the loud rhythmic, surface-busting...
Take the surface-busting sound of the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available today. The motion of the jointed tail creates extra flash from the...
Minnow baits are fragile, right? That is, until now. With the classic action of the Long A, this Bomber goes into battle with a decided advantage. Based on a super tough poly carbonate body, it features heavy wires and hooks, heavy duty split rings,...
This saltwater lure performs its irresistible death dance at a depth of 20 to 30 feet and is built to withstand brutal attacks from the biggest and baddest in the salt. Along with an ultra-high-modulus, puncture-resistant body and super-duty hardware,...
Inshore. Offshore. Damn sure. This thing takes a pounding and keeps on doing the tight wounded wiggle that made it famous. No king, cuda, blue or shark can put a dent in its hyper-modulus polycarbonate body. And for the utmost in penetration, strength...
Our low pitch (Lp) Super Pogy is just what you need on those calm days and clean water. The Super Pogy has no Equal in the world of lipless rattle baits. Designed from the inside out with only one thought in mind, producing the best all purpose saltwater...
Finally, a jig made to penetrate the brush piles or drop through grass beds with equal efficiency. This jig features a flat bottom 18 degree rise, Mustad Ultra Point premium black nickel hook, heavy weed guard, two magnum rattles and a full body 50 strand...
Color for color and component for component, these are the finest spinnerbaits available at any price. If largemouth, smallmouth and spotted bass are your quarry, then this is your spinnerbait.
The Booyah Boogee Bait combines the big-fish attractng profile of a jig with the flash of a spinnerbait and an absolutely out-of-control boogie dance. The result is a fast-lane special that promps vicious reaction strikes from bass and other gamefish....